Digital Marketing Analyst - Paid Media Analytics & Optimization

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About the Job:

We are seeking a talented Digital Marketing Analyst to join our dynamic team. This role will play a critical role in optimizing our digital marketing efforts across various channels, with a primary focus on paid media analytics, attribution, app measurement, testing, and optimization strategies. As a Digital Marketing Analyst, you will collaborate closely with the paid media teams to deliver data-driven insights and strategies that maximize ROI and drive business growth.

A day in the life, what you’ll be doing:

• Conduct in-depth analysis of paid media campaigns, including but not limited to paid social, paid search, video advertising, and affiliate marketing.
• Monitor and report on key performance indicators (KPIs) to evaluate campaign effectiveness.
• Identify trends and anomalies in campaign data to inform optimization strategies.
• Provide actionable insights to enhance campaign performance and ROI.
• Develop and implement advanced attribution models to accurately measure the impact of different marketing touchpoints on customer journeys.
• Analyze attribution data to understand the contribution of various channels and optimize marketing spend accordingly.
• Collaborate with cross-functional teams to ensure attribution data is integrated into decision-making processes.
• Implement and manage app measurement tools to track user behavior and engagement within PacSun's mobile application.
• Analyze app data to identify opportunities for user acquisition, retention, and conversion optimization.
• Ensure data accuracy and consistency.
• Design and execute A/B and multivariate tests to evaluate the impact of different strategies, creatives, and landing pages.

What it takes to Join:

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 3+ years of experience in digital marketing analytics, preferably in a retail or e-commerce environment.
• Proficiency in digital analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong knowledge of attribution modeling techniques and tools.
• Experience with mobile app measurement and tracking tools (e.g., Firebase, AppsFlyer, Adjust).
• A proven track record of designing and implementing successful A/B and multivariate tests.
• Exceptional analytical and problem-solving skills.
• Strong communication skills and the ability to translate complex data into actionable insights.
• Proficiency in data visualization tools (e.g., Tableau, Power BI, Data Studio) is a plus.
• Knowledge of paid media platforms (e.g., Google Ads, Facebook Ads Manager) is preferred.

Salary Range: $75,885 - $85,141

Pac Perks:

• Flexible work from home options
• HQ workforce of 60%+ people of color
• Dog friendly office environment
• Onsite gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. 

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.